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Web Design and Internet Advertising 教授Dreamweaver 網頁制作及網上廣告

課程簡介 課程內容提綱 課程習作舉例 申請持續進修基金 課程時間表

Dreamweaver Course hours: 18 hours

Introducing the Course
o About the course
o Introducing web pages and multimedia

Getting Started
o Introducing Dreamweaver
o Launching Dreamweaver
o Defining a local site
o Creating a website
o Setting document properties
o Saving your page
o Previewing your pages

Adding Content to a Site
o Adding content
o Controlling document structure
o Making lists
o Adding basic page layout
o Adding special characters

Formatting Text
o Web page design principles
o Introducing cascading style sheets
o Formatting text
o Creating styles
o Exporting internal styles
o Editing external styles
o Linking external stylesheets

Working with Graphics and Multimedia
o Graphics on web pages
o Placing graphics on the page
o Modifying image properties
o Adding Fireworks generated web page
o Adding Flash movies
o Adding sounds
o Adding video

Navigating Your Site
o Understanding site navigation
o Linking to files in your site
o Linking to named anchors
o Adding e-mail links
o Using styles for links
o Image maps
o Using image objects
o Creating navigation buttons

Designing Page Layout
o Understanding page layout
o Structuring content with tables
o Using table layout
o Nesting tables
o Using styles for tables

Using Templates and Libraries
o Creating library items
o Creating site templates

Creating Forms
o Understanding HTML forms
o Form processing
o Setting navigation of the form
o Creating a jump menu

Testing, Deployment and Maintenance
o Testing your site
o File maintenance
o Connecting to a remote site
o Using find and replace


Fireworks Course hours: 6 hours

Learning the Basics
o Introduction to Fireworks
o The Fireworks Interface
o Opening an Existing Document

Working with Bitmap Graphics
o Creating New Images
o Using the Selection and Crop Tools
o Changing image size
o Modifying Bitmap Images
o Adjusting colors

Batch Process
o Changing image size
o Changing file name

Creating Navigation Elements
o Fireworks and JavaScript
o Creating Buttons
o Creating a Pop-up Menu

Creating Animation by Animated GIF
o Creating frames
o Exporting animated Gif files

Using Fireworks with Dreamweaver
o Macromedia Fireworks and the Web
o Graphics Optimization
o Exporting Graphics
o Importing Fireworks HTML into Dreamweaver


Web Advertising Course hour: 3 hours

Introduction To Web Advertising
· Search Engine Advertising
· Pay-Per-Click Ads
· Banner Advertising

Search Engine Advertising Method
· Keyword Targeting
· Geographic Targeting
· Impressions of Keywords and Click Rates
· Writing Title And Description For Sponsor Sites
· Biding For Top Positions
· Registration for Search Engine Advertising
· Measuring Keyword Performance

Conclusion and Testing Course hour: 3 hours

· Creation of a website and uploading
· Creating of a set of web pages with navigation links and using template as layout tools
· Tutorial and Revisions